After the war Dr. Engelhard Loesing, who was responsible for industrial development and nutrition, held the office as Head of Derpartment in the city of Oldenburg. Brother Alfred managed the Strückhausen Dairy and the equally well known Walter Gloor was General Manager of the Bippen Dairy Co-operative. They all had the idea to set up something unique based on the dairy industry. It should be something that did not already exist.
Mister Engelhard Loesing knew that, with the exception of tube cream, there were, for example only large concerns which produced canned milk and as cream suppliers at the Bippen and Strückhausen Dairies, for him, glass was the only packaging material which came into question for milk and cream and the decision was made to fill 10% coffee cream into a 100g bottle.
Next, however, it was necessary to found a company whose capital was made up of DM 9,000 each from Walter Gloor and Alfred Loesing and DM 2,000 which Engelhard Loesing also brought in. For those times that was a huge amount of money.
Land was rented (it was later purchased) and a first production centre was established though the buildings were more of a steel barracks than a food production centre. That was soon to change.
After the purchase of the first machines a further idea matured in the minds of the new entrepreneurs and very soon the three venturesome businessmen produced cream speciality confectionery and the cream sweet from Oldenburg was born.
Turmhoch in Qualität - As high as a tower in quality - was the slogan as it is today.
